Making ads better and giving you more control on Facebook
Understanding Interest-Based Ads and How to Control Them One thing I know at Meta, strive to deliver ads that align with your interests, and they do this through a practice called online interest-based advertising . Many companies use this approach to connect you with products and services you'll find valuable. Here's how it works and, more importantly, how you can manage it. How Interest-Based Advertising Works: Think of it like this: Your online activity often signals your interests. We learn about these interests primarily in two ways: Your Activity on Facebook: The Pages you like, the posts you engage with, and the comments you make provide valuable clues. Your Activity on Other Websites and Apps: With your consent, we may also learn about your interests based on some of the websites and apps you use. Example: Imagine you're researching new TVs online and in mobile apps. Based on this activity, we might show you ads for: Deals on TVs, helping you find the best pric...