Why is Crucial Understanding The Meta Ad Library.

 



The Meta Ad Library

Description :  The Meta Ad Library is a powerful tool that allows you to search for ads running across Meta platforms (Facebook, Instagram, Messenger, and Audience Network). It provides transparency into advertising, allowing you to see what ads are being shown, who is paying for them (especially for ads about social issues, elections, or politics), and some basic information about their reach.

Key Features:

Ø Searchable Database: Find ads currently active on Meta platforms



Ø Political Ad Transparency: For ads about issues, elections, or politics, the library also stores inactive ads for seven years. This includes information like who funded the ad, the estimated spending range, and demographic reach.

Ø Ad Details: View individual ad information like start date, platforms used, and the ability to report the ad.

Ø Page Information: See details about the Facebook Pages running ads, such as creation date, name changes, and admin locations.

Ø Filtering Options: Refine your searches by country, impressions, platform, keywords, and (for political ads) disclaimer information.

Ø Ad Library Report: Access reports showing top advertisers, spending amounts, and trends in political advertising.

Ø Spending Tracker & Embeddable Widgets: Track political ad spending by various affiliations and campaigns. You can also create widgets to embed in your website or article.

Ø Ad Library API: Efficiently analyze ads about social issues, elections, or politics in the Ad Library.

Accessing the Ad Library:

You can access the Meta Ad Library at: https://www.facebook.com/ads/library

How to Search the Ad Library:

Ø Go to the Ad Library: Open the link above.

Ø Select a Country: Choose the country you want to see ads from.

Ø Choose an Ad Category: Use the "Ad category" dropdown to select the type of ads you want to find:

·        All Ads: To search for any ad running on Meta platforms.

·        Issues, Elections or Politics: To find ads related to these topics (includes both active and inactive ads for the past seven years).

·        Housing: To search for ads relating to Housing.

Ø Enter Your Search Term: Type your search term in the search bar. This could be:

·        Page Name: Find ads run by a specific Facebook Page (e.g., a brand, organization, or public figure).

·        Keyword or Phrase: Search for ads containing specific keywords or phrases (especially useful for "Issues, Elections or Politics" ads).

·        City or State: (If you've selected 'Housing') To search for ads in a particular area.

·        View Ad Details: In the search results, click "See ad details" on any ad to learn more about it.

Filtering Ads:



After performing a search, you can refine your results using the following filters:

Ø Country: (Already selected at the beginning of the search).

Ø Impressions: Filter by the number of impressions (views) an ad has received within a specific time period.

Ø Platforms: Choose to see ads that appeared on Facebook, Instagram, Messenger, or Audience Network.

Ø Keyword Search: Refine your search with additional keywords.

Ø Page Name: For "Issues, Elections or Politics" ads, you can filter by the specific Facebook Page running the ad.

Ø Status: (For "Issues, Elections or Politics" ads) Filter by Active or Inactive ads.

Ø Disclaimer: (For "Issues, Elections or Politics" ads) Filter by the disclaimer associated with the ad (who paid for it).

Ø Location: Filter by city or state.

Understanding Ad Details:



When you click "See ad details" for an ad, you may find the following information:

Ø Ad Start Date: When the ad first appeared on Meta platforms.

Ø Platforms: Icons indicating where the ad was shown (Facebook, Instagram, Messenger, Audience Network).

Ø Ad ID: A unique identifier for the ad. You can copy the ad link to directly access the ad.

Ø Active/Inactive Status: Whether the ad is currently running.

Ø Disapproved Notice: If the ad was previously active but has been disapproved.

Ø Estimated Impressions: A range of the number of impressions the ad received (e.g., 1K-2K).

Ø Estimated Spending: A range of the amount spent on the ad (e.g.,1K−1K−1.5K).

Ø Demographic Information: The percentage of people by age and gender who saw the ad.

Ø Location: The locations where the ad was shown.

Ø Page Information: Details from the advertiser's Facebook Page "About" section, as well as information such as when it was created, name changes and admin country locations.

Reporting Ads:

You can report an ad directly from the Ad Library if you believe it violates Meta's Advertising Policies. To do so:

Ø Click the menu (three dots) on the ad.

Ø Click "Report ad."

Ø Follow the on-screen instructions.

Ø Accessing the Ad Library API

Ø If you would like to access the Ad Library API, you need to confirm your identity and location (this typically takes 1-2 days), create a Meta Developer account, and agree to our Platform Policy.

Notes To Remember:

v Ad Removal: Ads may be removed from the Ad Library in limited circumstances (e.g., serious violations of Community Standards, valid government requests).

v Advertising Policies: All ads must comply with Meta's Advertising Policies.

v Disclaimer: Issue, electoral or political ads on Facebook and Instagram may have a disclaimer, which includes information about who paid for the ad.

Author: Tyrop Jamenya,

Is a freelance & Digital Marketer, Web & DevOps.

Games & Android, Software & Python Expert.




 

 

Location: Turbo, Kenya

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tyropjamenya@gmail.com

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